Helmut Lang
Helmut Lang stands for minimalism, understated luxury , and the avant-garde spirit of New York. Under the creative direction of Peter Do , who took over the design in 2023, Helmut Lang remains true to its clear, True to its minimalist style, which combines elegance and functionality, the brand was founded in 1986 by Austrian designer Helmut Lang and shaped 1990s fashion with its minimalist approach.
He set new standards by being the first to combine women's and men's fashion in one show and also by being the first to broadcast the fashion show online in 1998.
